lutalica studios.

/ 𝚕𝚞𝚝𝚊𝚕𝚒𝚌𝚊 ˈ𝚜𝚝𝚓𝚞ː𝚍ɪ𝚘ʊ𝚣 / (𝚗𝚘𝚞𝚗):

Is a secret lab and inside lives an obsessive UX designer always working on some Frankenstein of problems and screams, "it's alive, it's ALIVE..." when solved!


My aim is to better understand the people I am designing for, in a fun, action-oriented way rather than working behind a boring desk...


I like to hear their stories while they are using my products, I get to have a deep understanding of their beliefs, values, experiences, behaviours, and motivations. Sometimes I discover an unexpected angle in the problem and its pure gold!


There is mountain data, filled with stories, emotions, problems and motivations for my interviews. Synthesis is the stage I try to make sense of everything and find meaning in my empathy work. This meaningful empathy will leverage in creating innovative solutions.


We have Identified a sweet design challenge. The aim of the brainstorming phase is to come up with a huge number of ideas and select a few from them (two to four) we want to explore further. I try to keep the whole process to be playful.


Prototyping should be an extension of your idea which facilitates feedback. The main purpose of a prototype is to learn and definitely not to validate. I always prefer simple, unfinished prototypes which can be easily discarded. It should help to test our assumptions with the users.


The Idea of testing is to facilitate the users to have a meaningful interaction with the prototype and capturing their feedback in their own words and emotions. Prototypes are like experiments; they should not be finished products.


all my works are under N.D.A, I had to improvise...

Lutalica Studios

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